It’s time to embrace the TikTok trend
Did you go from being blissfully unaware of the existence of TikTok to suddenly realising it was everywhere, all the time? You’re not alone – the video-sharing app has rocketed into public consciousness since its founding in 2016 - here we take a closer look at the TikTok trend
The influence of deinfluencers: are we reaching the end of an era?
What is deinfluencing? So, you’ve heard of influencers – those widely followed people on Instagram or TikTok, trying products sent to them for free, giving reviews, or advertising products as part of brand partnerships. But have you heard of deinfluencing?
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